Brewzer's Brewing Company
Dog Friendly Brewery
The one-stop shop for beer and dog lovers alike!
Brewzer’s Brewing Company is a fictitious dog-friendly brewery that allows customers and their dogs to spend quality time together while also socializing with the community.
Primary Logos
As a dog-friendly brewery, a dog is the focal point of Brewzer’s Brewing Company’s branding. The hexagon throughout the brand expresses hard work and diligence, just like worker bees, and allude to the chemistry that goes into brewing beer which connects the brewery to beer brewing enthusiasts.
To further promote the hard-working ethics, and the passion for brewing great beer into the brand, hexagons we incorporated in the packaging’s design. The packaging mirrors its corresponding beer can. The iconic style establishes brand recognition, and the bright colors individualize Brewzer’s Brewing Company’s beer from other beers.
Packaging
In designing the beer labels, the original logo is modified to create an image that reflected the beer’s name to unified the brand. To continue the dog theme, each beer has a play on words connected to dogs. For example, puns such as Barx, Double Fetch, and Ultimutt.
Spent Grains are considered a rich source of nutrients that are usually thrown away after the brewing process. However, Brewzer's Brewing Co. repurposes the spent grains to makes dog treats
Sustainable Treats
Pint Glasses & Coasters
Besides the beer, the biggest defining aspects of breweries are pint glasses because most people who frequent breweries love collecting pint glasses.
Bringing extra humor to the brand, individual puns were placed on the coasters. With four different sayings, customers can enjoy which one each person received, or they can collect them all by coming to the brewery.
Matching SWAG
Extending the brand, Brewzer’s Brewing Co offers a variety of merchandise not only for you but also swag for your pup. Swag included a leash and collar for your pet and a buff for yourself. Now you and your dog can be matching.
