Brewzer's Brewing Company
Dog Friendly Brewery
One-stop shop for beer and dog lovers alike!
Brewzer’s Brewing Company is a conceptual dog-friendly brewery designed to foster meaningful connections, offering a welcoming environment where patrons can enjoy quality time with their dogs while engaging with the broader community.
Primary Logos
As a dog-friendly brewery, Brewzer’s Brewing Company places a dog at the heart of its visual identity, reinforcing its welcoming and playful brand ethos. The use of a hexagon throughout the branding symbolizes hard work and dedication—drawing inspiration from the structure of a beehive—while also subtly referencing the chemical elements involved in the brewing process. This design choice creates a meaningful connection with beer enthusiasts who appreciate both craftsmanship and science.
To further promote the hard-working ethos and the passion for brewing great beer, hexagons were incorporated into the packaging’s design. The packaging mirrors its corresponding beer can. The iconic style establishes brand recognition, and the bright colors individualize Brewzer’s Brewing Company’s beer from other beers.
Packaging
The beer label designs build on the core brand identity by creatively adapting the original logo to reflect each beer’s unique name. To maintain a cohesive and playful brand experience, each label incorporates dog-themed wordplay—resulting in names like Barx, Double Fetch, and Ultimutt. This approach reinforces the brewery’s lighthearted personality while ensuring strong visual and thematic consistency across the product line.
Spent grains, a nutrient-rich byproduct of the brewing process, are often discarded. At Brewzer’s Brewing Co., these grains are thoughtfully repurposed into wholesome dog treats, reinforcing the brand’s commitment to sustainability and its dog-friendly mission.
Sustainable Treats
Pint Glasses & Coasters
In addition to the beer itself, branded pint glasses play a key role in brewery culture, especially for patrons who enjoy collecting them. To enhance the brand’s playful personality, a series of coasters featuring humorous, dog-themed puns were created. With four unique designs, the coasters encourage engagement and repeat visits, inviting customers to enjoy the variety or collect the full set.
Matching SWAG
To extend the brand experience, Brewzer’s Brewing Co. offers a line of merchandise for both customers and their canine companions. Branded items include a leash and collar for dogs, along with a coordinating buff for their owners, allowing both to show off their Brewzer’s pride in matching style.
