Trailhead MSU

Montana State University

Building the next generation of leaders!

Trailheads MSU is a program for freshmen college students through the Allen Yarnell Center for Student Success. In this program, students interact with amazing professionals who share their stories to empower the next generation of leaders.

Primary Logos

For the program's branding, they asked for a versatile badge logo. Using a font that resembled signs for trails at national parks, the font connects the Trailheads' name to the journey of the students. The mountain with the “M” was imperative to connect the logo to Montana State University by depicting the “M” on the mountain in Bozeman.

Pull-Up Banner