Anti-Poaching Campaign
World Wildlife Fund
Saving Endangered species one animal at
a time!
Creating a fictitious advertisement campaign for the World Wildlife Fund, this campaign speaks out against the poaching of endangered species. Force connections are made by replacing the piece of the animal poached for with a warning object.
PROTEST SHIRT
The shirts were designed to be wearable protest signs to bring attention to the issues of poaching. People can wear these either to an awareness rally or as everyday attire.
Print Campaign
This print campaign is meant to be placed in large-scale scenarios, such as billboards, bus stops, and walkways. Three of the posters mimic the shirts while adding more context to the poaching of the specific animal. The fourth poster adds more context than the initial three posters.
Moving from physical to digital, #wildforwildlife is a social media campaign to not only show ways the World Wildlife Fund is protecting wildlife, but it is also encouraging people to participate in helping endangered animals and sharing it with other to encourage more people.
Social Media
Elephant Video
Video clips appropriated and modified from Arucanari to fit visioned social media post for the campaign.