Anti-Poaching Campaign
World Wildlife Fund
Protecting wildlife, one life at a time.
This conceptual advertising campaign, created for the World Wildlife Fund, aims to raise awareness about the poaching of endangered species. By replacing the specific body part targeted by poachers with a symbolic warning object, the campaign creates a powerful visual metaphor that confronts viewers with the harsh realities of wildlife exploitation. The approach is designed to provoke thought, evoke empathy, and inspire action against illegal poaching.
Shirts
These t-shirt designs serve as wearable protest signs, created to raise awareness about the issue of poaching. Designed for both advocacy events and everyday wear, the shirts aim to spark conversation and amplify visibility around the protection of endangered species.
Print Campaign
This print campaign was designed for high-impact, large-scale placements such as billboards, bus stops, and pedestrian walkways. Three of the posters mirror the visual style of the t-shirt designs while providing added context about the poaching threats faced by each specific animal. A fourth poster offers a broader narrative, delivering deeper insight into the overall issue of wildlife poaching and reinforcing the campaign’s call to action.
Expanding the campaign into the digital space, the hashtag #WildForWildlife was developed as a social media initiative to showcase the World Wildlife Fund’s efforts in protecting endangered species. The campaign encourages public participation by inviting users to take action and share their support online, amplifying awareness and inspiring a broader audience to get involved. A unique video would accompany each featured animal, highlighting its specific challenges and conservation efforts.
Social Media
Elephant Video
Video clips were sourced and adapted from Arucanari to align with the creative vision of the campaign’s social media content, ensuring a cohesive and engaging presentation across platforms.